Visual merchandizing /window display for Spyder at SportScheck
After the successful national Point of Sale (POS) campaign, for which we produced several visual merchandising tools, the sports brand Spyder AG relied on our design competence again. The new assignment was to dynamically and attractively present the Spyder brand in the well-known sports retail chain SportScheck. We developed an individual and unique shop window design to present Spyder's ski sports jackets. The design concept was implemented in five SportScheck stores throughout Germany.
Our services
- Creative consulting and management
- Conceptual design
- Planning and project management
- Realization (GC)
Adapted to the needs of our customer, combined with the requirements of the market, we fulfilled the task from the development of an initial idea to the final implementation in retail. Our designers developed two design solutions on request. The approach here was that each store could be considered according to its particular situation; thus highlights as well as minimalistic-cool variants were created, which at the same time ensured the best result.
The absolute priority in this project was the correct and efficient use of space. Another goal of the window design was to transform the two-dimensional window surface into a three-dimensional storyteller. At the same time, it was also very important to convey the personality of the brand correctly – Spyder stands for a thrilling and adrenaline-laden skiing experience, courageous actions and modern protective clothing technology. We developed and implemented a stylish, modern and minimalist concept. A dark background with a reduced mountain landscape, graphically and thematically adapted to the ski theme, formed the basis.
The focus was on the presentation of the ski jackets, which float elevated between the window and the background and enhance the 3D feeling, in line with the campaign’s name – ELEVATE. To increase the effect, the illusion of a "spider's web" is created. The shapes of the mountains in the background were highlighted with targeted lighting and the "web" was created with red ropes. As a final touch and to make the best use of the space, the outer parts of the window were covered with snow-look foils, as well as the company logo and the Gore-Tex technology logo. The high-quality shop window design was currently implemented in five SportScheck branches in Munich, Berlin, Leipzig, Stuttgart and Hanover.
