French industrial charm meets material love & fascination to details
For the brand presentation of the French-based fashion label Oakwood, we have already taken over the design and realization of the trade fair appearance during the "Bread&Butter" in Berlin several times.
The briefing was clear : the stand should playfully combine industrial charm and attention to detail. So we created as a basis a very clear grid as a surface. On this, with a focus on natural materials such as wood and leather, with color accents, and organic-stylish lighting, the many details of the label were orchestrated in a contrasting way. As a special feature, we added beautifully designed presentation modules for accessories. It was particularly important to the client to provide the trade fair visitors with a special tactile experience in every respect.
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